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Email Marketing India


Email Marketing is a cost effective way to market your products and services. In a short time period you can send emails to maximum users who see your information. This is a good way to drive targeted traffic to your website. You can promote your offers, newsletters, surveys, build brand awareness or share news about your company.


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The best way to reach your Target Audience is via E-Mail Marketing

In Today’s time with the growing population and development it has become very important to get hold of a medium which serves you with the best resource of communication and getting the best marketing tool at the same time, which proves to be most productive and effective. E – Mail Marketing has become the most lucrative and economical ways to get your business circulate and appears in the map of the target audience’s vision. It is true that more than 60% of the mass uses the internet to send or receive E-Mails everyday irrespective of personal or professional needs. E- Mail Marketing is indeed the most successful and major addition towards your marketing requirements.

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Due to its exceptionally simple functionalities and the user friendly nature, the usage of E-Mail Marketing enables you to distribute necessary information to a massive range of target audience and potential clients at a very low and affordable cost. It lets you eliminate the expense of testing, executing, designing or even sending printed content of your product, resulting in paperless method, supporting the green initiative which makes you a responsible citizen of the country. While doing a business and aspiring for a successful one, it is very important to take care of various aspects which support your program and also the societal needs.

The other noted Benefits of using E-Mail Marketing as your best business strategy –


  • It is very easy to track for both the parties as a user can track the other user via bounce messages, analytics or even click through. This helps in measuring the responses whether positive or negative enabling you to co-relate your marketing prospective with sales.
  • The probability of receiving a fast response increases and is within 1 to 3 days or even instantaneous when you are looking at a sale that is online, it is true that a direct mail is slower in comparison to the bulk sending option. With the use of E-Mail Marketing you can reach the substantial numbers of subscribers in a very short span of time.
  • The Global reach is another big benefit which this process has to offer, as the marketers can reach the targeted people in anywhere in the world, there is no restrictions of borders for the advertisers, and provides an automatic communication in the smartest way.
  • E-Mail Marketing allows you to personalize your message by greeting everyone personally by using the segmentation option; this also enables you to put across your massage by customizing the same to smaller or larger groups to achieve improved results.
  • One can measure their responses accurately and also analyze the conversion rate at the same time.
  • Geographical segregation with the usage of zip codes while marketing is also possible with this process, this helps you to provide appropriate campaigns at appropriate regions as per you own requirement.
  • The advantage of interactive marketing is also a gain for the marketers for using this tool; one can initiate their campaigns with videos, music, graphics and also games to draw your target audience towards you. E-Mail Marketing does an accurate job of pushing your massages towards your clients instead of you waiting for your clients to visit your site.

Apart from the above stated advantages, this is indeed the best way to inflate your business in the best possible way. E-mail is the kind of communication that can be taken as the best alternative for populating your ideas of growth within the mass of people. The main idea of campaigns end of the day remains as a fact that these defiantly offers productive versions for the consumers and the filtration of the same is automatically done by the clients as per their own interest.

The interest for social connect and the usage of the social media has increased with time, however despite of the popularity of the other mediums E-Mail Marketing still proves to be the great backup for the successful businesses and helps the brand to spread in the most prominent manner. Irrespective of the organization structure this process contributes largely towards the marketers benefits.

This form of marketing is very crucial for the success of your business in this time of the year, as this process is highly measurable because it helps you determine a tangible in return on your investment which has been put with all your efforts. The solution for non-targeted marketing in this, not only increases brand awareness but also is shareable very easily. With the revolutionary breakthrough of search engine optimization and different marketing strategies, it becomes slightly difficult for the consumers to choose within the great options but the usage of E-Mail Marketing arguably remains one of the most efficient means of marketing. The opportunities for better return on investment is escalated, providing you the platform to create deep relationship with the wide range of audience you are seeking to bring on board.

E- Mail Marketing is highly beneficial as it helps you communicate your campaign with all the details and with the correct groups of people. You also have complete control over who receives it or sees it, unlike the other source of marketing like television, dinner tables or even on air. This process supports in segmentation of your contacts based on the status of the leads, location, demographics and other data, enabling you to ensure the audience who receives the details specifically as per their own needs of interest. This marketing tool customizes the massage for the customers fostering towards higher rate of conversion. Due to the exposure acquired by using E-Mail Marketing the increase in your brand value remains consistent as well and with the help of strategic planning the prospective content of the campaign stays at the top of the mind of your desired audience.

How Email Marketing Works



When a customer seeks products and related services, your business does happen to have a better chance of converting to leads and then into a loyal customer base, after the proper negotiation and discussion over the project. The stepping stone is provided by this medium in a very result centric manner.

Hence bank your trust on E-Mail marketing and become the participant of the most profitable and trustworthy marketing method. This method not only has uncountable advantages to offer but also provides you with the best broadcasting sense of awareness. To follow the usage of emails in sending your campaign’s information to the potential customers, thisalso helps you solicit sales and build loyalty amongst your target audience. The relevance of this particular kind of marketing has been justified based on its never ending positive offerings and deliverables which the same has to offer.

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Rather than to analyze and guess what message would resonate with the mass of people one can segment the recipients using the medium to communicate in a direct format. These high end services which E-Mail marketing has to provide drive the prospective clients towards higher engagement and teach the complete subject of the product accurately allowing them to understand the brand’s massage.


Conclusively as per the http://www.webpresencesolutions.net/email-marketing-statistics-2017/ it has been marked that 63% of the consumers prefers to receive offers or promotions through Emails. This only signifies that there are customers who are expecting profitable massages to let them progress the growth of their business.


N: B – The marketers must ensure to provide their customers they are wanting on board to have a subscribe option for the massages from an email preference center, so that they are able to understand what exactly they are going to open, solving the whole doubt which they may have before opening any such mails, which might be harmful for their access.

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